Women In Fitness Empowerment (WIFE) was the first female only fitness conference for women who work in the fitness industry; multiple speakers including founder of WIFE Jacqueline Hooton, ITV’s The Biggest Loser trainer and Sky TV News Fitness Expert Charlotte Ord and BBC 1’s The Apprentice star and fitness entrepreneur Katie Bulmer Cooke.
- Managed the social media accounts throughout the event, produced updates with a variety of content which included video clips, video interviews with speakers, photos, quotes and key information to engage attendees and raise awareness of the event.
- Performed interviews with speakers backstage to gain key information to be used for future event marketing activities and event evaluation.
- Liaised with speakers, media and press, the event team and attendees to ensure the smooth running of the event.
- Gained feedback from attendees and produced an event evaluation to help inform the next event.